Bill Uglow, President
Bill Uglow is recognized by many as the top intellectual property and brand executive in the industry. While attending business school, he began his retail career with JC Penney Co. in 1967, alternating between full time and part time. After receiving his Bachelor of Science in Business and an MBA from Florida Atlantic University, he accepted a position with The Walt Disney Company in Orlando, Florida to open Walt Disney World. Barton K. Boyd (Bo), recently retired Chairman of Disney Consumer Products for The Walt Disney Company has said, "Bill is the top entertainment retail merchant in the world today."
Bill began with Disney in retail operations and was then promoted into the merchandising and product development department, which, in time, led Bill to the position of Merchandise Manager, Walt Disney World. He was then asked by Bo Boyd, future Chairman of Disney Consumer Products to join him in relocating to Burbank to open Disney's new Corporate Retail Headquarters. Bill was then promoted to Director, Disney Merchandise for the east and west coast operations. Following his tenure with Disney, the seeds were planted to begin developing new and original retail entertainment concepts of his own.
If he earned his entry level retail operations and middle management merchandising experience with JC Penney and Disney, he gained middle management retail operations' experience as Director of Operations for The Akron, a 23 store chain in Southern California. Following that, he was asked to pursue a start-up as Vice President/General Manager of Royal Orleans, a division of United China and Glass Co. UCGC, as it was called. UCGC was America's oldest giftware importer/distributor having been established in 1851. It was the first company in its class of business to be approved by General McArthur to trade with Japan after WW II. Bill was then recruited by an executive search firm to found what was to be another start up, Vice President/General Manager of Tomy Toy's gift division. This division became the fastest growing company in its industry in 1985.
Bill's wholesale experience continued with Collins Trading Company in Irvine, CA where he was named Vice President. Collins, a trading company based in Taipei, WHICH supplies the mass market with a diverse range of product from Christmas lights to furniture. Collins typically has 23 different showrooms in its offices.
In 1993, Bill was asked to start up the retail division for Kirk Kirkorian's new MGM Grand Resort in Las Vegas, as its Chief Retail Operator. There he conceptualized and designed each of the 24 stores, a 12,000 item product range and hired the staff which came onboard "just in time", 30 days before opening. Bill was promoted to President, MGM Grand Retail in 1997.
In light of his success with MGM, Bill was asked to repeat the process with a company which became known to the world as Mandalay Resort Group. He was named Chief Retail Operator and Corporate Vice President. He lowered the cost of goods for nine consecutive years. The retail cost of goods finally settled to 70% of its former cost level, saving the Company in excess of $100,000,000. At Mandalay Resort Group, he was in charge of a 220,000 item product range, 109 stores and 1000 employees.
Bill retired as a full time corporate executive when the acquisition of Mandalay Resort Group by MGM/Mirage was completed. Bill now runs a licensing and consulting company.
Todd Uglow, Vice President, Licensing
Mr. Uglow has a Bachelor of Arts degree from Cal State San Bernardino in Business Administration, with an emphasis in Marketing. A Merit Scholarship Recipient, he earned his Juris Doctor from Western State University College of Law, where he took a special interest in Intellectual Property.
Prior to attending law school and while in undergraduate school, Mr. Uglow had a successful retail sales career with Circuit City Stores, where he led each store in sales the entire time he was with the organization. In 1991, he finished as the top sales associate in the Western Division. He was then recruited directly out of Circuit City by AT&T for a position in commercial equipment sales, which later became Lucent Technologies. With Lucent, Mr. Uglow managed the important Downtown Los Angeles territory landing several six-figure accounts.
While attending law school, Mr. Uglow worked as a law clerk for a local law firm specializing in civil rights law and criminal defense. While there, he assisted the senior partner in successfully negotiating an employment severance agreement on behalf of former Dodger General Manager Kevin Malone. Mr. Uglow also worked very closely with Cynthia Garvey (ex-wife of Dodger great Steve Garvey) in her suit against the City of Los Angeles.
From there, he went on to work for one the most prominent sports management and marketing agencies in the country: Curtis Management Group. While with CMG, Mr. Uglow negotiated hundreds of license agreements and protected the legal interests of families including the Estate of Babe Ruth and Jackie Robinson, as well as James Dean and Marilyn Monroe. He personally settled numerous infringements against corporations and individuals around the world. He also represented the marketing interests of Green Bay Packer great Bart Starr, as well as current baseball greats such as Mike Piazza and Albert Pujols, and NBA all-star Wally Szczerbiak. Following his departure from CMG, he directed the intellectual property and licensing department for a $140 million dollar home décor company in Orange County, California. There, he formed the department, developed a plan to target the market, then he structured lucrative licensing deals for a brand new product category with Major League Baseball, the National Basketball Association and the Collegiate Licensing Company.
Uglow is passionate about teaching. He was an adjunct professor at California State University, Fullerton where he taught Sports Communications. He also taught a class on Internet business strategy at California State University, San Bernardino. He currently teaches at the University of Nevada, Las Vegas, including: Sports Marketing, Fundamentals of Marketing, Internet Marketing and a Marketing Seminar course which focuses on using Intellectual Property to strategic advantage in business.
Amber Alpern, Account Executive
At the age of 20, Amber received her bachelor’s degree in Marketing from UNLV, where she graduated Magna Cum Laude. She has created marketing strategies and advertising campaigns for businesses, as well as managed and participated in numerous promotional marketing events. Currently, I am working in the licensing industry as an account executive for ICL bringing together companies and brands in a variety of industries.
I plan on attending graduate school and furthering my career in the marketing, licensing, and legal fields.
Seth Auser, Account Executive
As an Account Executive for ICL, Seth Auser is responsible for creating, growing, and maintaining licensing relationships between companies and brands. Through these licensing relationships, Seth is able to bring new and exciting products to the marketplace.
Before graduating from UNLV with a Bachelor of Science in Business Administration with an emphasis in Marketing, Seth Auser worked for the Las Vegas based The Light Group, well known for being an Entertainment and Real Estate power house. It was with the Light Group that he was able to hone
his Marketing and Communication skills while working for some of the top nightlife and entertainment venues in the world.
Seth continues to strive in creating innovative licensing agreements between some of the finest brands and companies in the world. Seth would like to further his career in Licensing as well as Marketing and Advertising.

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